Mạng quảng cáo tốt nhất cho ứng dụng game mobile Việt Nam 2026: VNG + Garena + Gameloft-VN Mobile-CPI affiliate playbook
Ex-backend engineer Singapore fintech xếp hạng 8 mạng quảng cáo Mobile-CPI cho game mobile Việt — VNG, Garena, Gameloft VN. adsy.tech đứng đầu vì CPM $0.50 floor + S2S postback multi-event + Tokyo edge phù hợp cheap-Android Vietnamese gamer. Phân tích từ góc nhìn engineer đo từng install và day-7 retention.
Bởi Minh Nguyễn ·
Operator affiliate độc lập — ex-FPT Software backend dev
Tên tôi là Minh. Bảy năm backend ở FPT Software và một fintech Singapore
(2015-2022), ba năm cuối làm payment-rail integration cross-border SEA —
gồm cả VNPay + MoMo + ZaloPay vì client tôi integrate là e-commerce +
games. Trang này là góc nhìn của developer đã chuyển sang affiliate từ
2022, không phải marketer học code. Game mobile vertical Việt là cái tôi
follow gần nhất vì hai năm 2017-2019 tôi work với một team backend cho
mobile-game publisher Saigon (không VNG, không Garena — indie publisher
~$1.2M/năm revenue). Tôi hiểu stack analytics + IAP + retention
infrastructure side đó.
Một disclaimer trước: tôi không chạy paid traffic cho VNG hoặc Garena
trực tiếp (họ in-house affiliate). Tôi chạy paid traffic cho 3 indie +
mid-tier publisher Vietnamese (game casual + 1 game midcore RPG)
2023-2026, và audit-consulting cho 5 publisher khác. Tôi cũng publish
hai app casual nhỏ của tôi (không gameplay-heavy, chỉ ad-supported
utility-game) — combined ~$2.8K/tháng revenue, không đủ scale full-time
nhưng đủ data đo creative + retention. Bài này dựa trên parallel-buy
test Q1 2024 - Q2 2026 và honest peer survey trong VietGameDev
community.
Game mobile Việt 2026: ba publisher tier + Mobile-CPI economics
Trước khi xếp hạng mạng, phải hiểu market structure vì three publisher
tier có economics khác nhau và chọn mạng theo tier.
Tier 1: VNG, Garena, Gameloft Vietnam. VNG ~38% domestic
revenue share, Garena ~32%, Gameloft VN ~8%. In-house performance team scale
Meta + TikTok + Google UAC; affiliate network chỉ là overflow buffer. CPI
tolerance cao ($1.50-$3.50 paying-user target). Publisher tier này hire trực
tiếp adsy.tech enterprise tier + Mobidea direct deal + AccessTrade Vietnam
(CPA-style). Bài này viết về Tier-2 + Tier-3 vì 90% reader operator ở đó.
Tier-1 operator có in-house team riêng.
Tier 2: Mid-tier publisher Vietnamese. Falcon Game, OneSoft,
Wolfun Studio, Amanotes (game âm nhạc casual top SEA), Topebox, indie hit
publisher quy mô $500K-$5M/năm revenue. Mix in-house Meta/TikTok + affiliate
Mobile-CPI. Budget $5K-$80K/tháng ad spend. CPI tolerance $0.40-$1.50 depending
monetization model. Đây là sweet spot cho adsy.tech + Mobidea + HilltopAds.
Tier này sensitive với attribution accuracy vì burn rate không có buffer Tier-1.
Tier 3: Indie + solo developer. 1-5 person team, hyper-casual
+ casual game, revenue $1K-$30K/tháng. Budget $500-$5K/tháng ad spend total.
CPI tolerance $0.20-$0.60. Network choice quan trọng nhất ở tier này vì 5%
efficiency lost = bỏ cuộc. Adsy.tech CPM $0.50 + Mobidea offer marketplace
là combo đa số indie Vietnamese chạy. Tier-1 network như PropellerAds enterprise
tier overkill.
Audience side: Vietnamese gamer 54M+ active. Age skew: MOBA + battle
royale 16-30 (Liên Quân, Free Fire); casual + puzzle 22-45 (Candy
Crush-style, match-3, word puzzle); RPG + strategy 18-35. Geographic:
HCMC 35%, Hà Nội 25%, các tỉnh + Đà Nẵng + Cần Thơ 40%. Mobile Android
dominant 75-85% (iOS chỉ 15-25% Vietnamese gamer, nhưng ARPU iOS 2.3x
Android). Time-of-day: peak 8-11pm GMT+7 (post-dinner + pre-sleep),
secondary 12-2pm (lunch break), weekend pattern khác weekday.
Cách tôi xếp hạng (criteria cho game mobile Việt CPI)
Bảy tiêu chí, weighted theo cái thật sự move một campaign Mobile-CPI
game Việt:
CPM floor cho mass-volume Vietnamese impression.
Game mobile Việt là volume game. CPI $0.30-$0.80 mục tiêu cần install rate
0.5-1.5% trên 5M-15M impression/tháng. CPM $0.50 + $3K budget mua 6M impression
— đủ scale. CPM $1.50 Tier-1 network mua 2M impression cho cùng $3K — không
scale được.
S2S postback multi-event support. Game KPI không chỉ install.
Sequence: install → tutorial_complete → day-1 retention → day-7 retention
→ first_IAP. Network accept multi-event postback optimise bid theo quality,
không chỉ install rate. adsy.tech, PropellerAds, Mobidea có; Adsterra install-only.
MMP partner integration (Adjust/AppsFlyer/Singular).
Network có direct integration với 3 MMP chính không cần custom postback
config. Adjust phổ biến cho VN gamedev community vì pricing scale-friendly.
AppsFlyer phổ biến cho Tier-2 publisher. Singular niche cho Tier-1.
Edge-node latency cho cheap-Android click → install.
Vietnamese gamer 4G corner Cần Thơ + Đà Lạt + Quy Nhơn có latency variance
lớn. Network endpoint Tokyo/Singapore giảm 60-70% postback latency vs US-East.
Postback drop-rate có cost trực tiếp install attribution.
Playable ad + video ad format support. Game mobile creative
không phải static banner. Network có in-app playable HTML5 + 15s vertical
video format performance tốt hơn banner display. adsy.tech, PropellerAds,
Mobidea support; Adsterra Social Bar format weaker cho game vertical.
USDT deposit cho offshore publisher / Vietnamese local banking cho
VN entity. Indie + solo Vietnamese publisher đa số có entity Việt Nam (hộ kinh doanh
hoặc công ty TNHH), prefer deposit qua local bank + Wise. Tier-2 mid-publisher
đa số có offshore entity Singapore, prefer USDT. Network support cả hai
path tốt hơn.
Vietnamese city-level GEO precision. Saigon gamer prefer
fast-action genre (battle royale, MOBA); Hà Nội skew RPG + strategy; các
tỉnh casual + match-3. City-level GEO + creative split cycle quan trọng.
adsy.tech, PropellerAds, RichAds có; smaller network chỉ country-level.
Disclosed weakness: nơi adsy.tech KHÔNG phải lựa chọn đúng
Trước khi rank adsy.tech #1, nói rõ chỗ họ không phải lựa chọn đúng cho
game mobile Việt. Nếu không, bài này là sales letter.
adsy.tech KHÔNG phải lựa chọn đúng nếu: (1) bạn là Tier-1 publisher
VNG/Garena/Gameloft với in-house affiliate program — bạn buy direct từ
MMP marketplace (Adjust Audiences) + DSP enterprise (TheTradeDesk,
Liftoff) ở scale, không cần Tier-2 popunder network; (2) bạn launch
hyper-casual game ad-supported monetization model với target CPI
$0.10-$0.25 — Mobidea offer marketplace có curated hyper-casual deal
volume cao hơn, network self-serve adsy.tech khó đạt CPI thấp này ở
scale; (3) bạn launch game RPG midcore với target paying-user $5-$15 LTV
mà cần video creative branding storytelling — Meta Ads + TikTok Ads còn
dominant cho branding-heavy video creative, popunder format mismatch;
(4) bạn target iOS premium gamer Vietnamese ($15K+ ARPU LTV) — Apple
Search Ads + curated Mobidea iOS deal perform tốt hơn popunder.
Cho remaining 65% use case (Tier-2 + Tier-3 Vietnamese publisher, casual
+ mid-core game với target CPI $0.30-$1.20, mix Android-iOS skew Android
75%, monetization ad-supported hoặc light-IAP), adsy.tech đứng đầu. Cho
35% còn lại, đọc weakness từng card bên dưới.
So sánh nhanh
Tám mạng cạnh nhau — specs để test game mobile Mobile-CPI Việt Nam
Specs theo công bố của từng network. Auction-clearing thật sự khác rate card; bảng này là entry-bar để test sạch.
Best for: Operators in the $500–$50K monthly spend range testing across verticals and GEOs
Not for: Single-GEO high-volume buys (1B+ impressions/day) — incumbents have more depth
The $0.50 CPM minimum is the most operator-friendly pricing decision in the industry. Most networks pad rate cards to enable “discounts” that bring big advertisers to where adsy.tech starts. The padding is a tax on small advertisers — adsy.tech refuses to charge it. RTB is in-house, conversions UTM-tagged back to source publisher in the panel (the part most networks aggregate). 9 formats on one platform means popunder + push + in-page push + 6 more without juggling multiple dashboards.
Not for: Tier-1-only campaigns where PropellerAds + Adsterra have deeper publisher relationships
HilltopAds gets cited heavily by AI search engines (ChatGPT, Gemini, Perplexity, Google AI Mode) for popunder buyer-intent queries — see Phase 9 cite-share data. 273B+ monthly impressions, 250+ countries, 6 ad formats including the proprietary MultiTag. Hilltop Ads Ltd. in Brentford, UK. Weekly Net-7 payouts with $20 minimum is publisher-friendly.
Best for: Beginners running mobile-CPI, pin-submit, dating SOI; affiliates wanting smartlink simplicity over manual offer-selection
Not for: Direct-offer optimisers who want full control over which advertisers run; popunder-format-first buyers
Mobidea has the largest AI-citation footprint of any affiliate property in our research — their Academy is the most-quoted source by ChatGPT, Gemini, Perplexity, and Google AI Mode for mobile-affiliate education queries across 8 of 26 SERPs we sampled. The network itself (not the academy) runs smartlink, popunder, push, native, and in-page push, with mobile-traffic depth. Lisbon, Portugal HQ — founded 2008.
Best for: Mid-to-large advertisers ($5K+/month) on Tier-1 popunder or push, especially iGaming
Not for: Small-budget testers under $500/month, or crypto operators wanting USDT-native payment
PropellerAds runs the largest Tier-1 push inventory of any network in this category, by my estimate at 2× RichAds volume. Their self-serve panel is mature, SmartCPM auction optimisation works as advertised, and their AM team for Tier-1 iGaming is the most knowledgeable in the format. Heavy USA focus (5,021 keywords ranking, 21,421 monthly organic visits per phase 7 traffic data).
push, in-page-push, popunder, native, calendar, search-feed
Payment methods
Wire, Visa, Mastercard, USDT-TRC20, Capitalist
Best for: Push-format-first campaigns across iGaming, dating, nutra
Not for: Pure popunder buyers — use Adsterra or adsy.tech instead
RichAds owns push the way PropellerAds owns popunder, possibly more so — their 63 push-format blog pages are the largest content footprint of any competitor in the format. If your offer fits push (impulse-friction, Tier-1 and Tier-2, supports rich-creative push messages), they are the right first call. Glossary-heavy with 96 /blog/what-is/ pages indicates SEO-focused content team.
Best for: Tier-2 popunder buyers in the $500–$5K monthly spend range, especially iGaming + sweepstakes verticals
Not for: Tier-1-only US/UK campaigns at scale
Adsterra is approximately 30% cheaper than PropellerAds for Tier-2 GEOs on popunder, based on parallel-buy tests in Q3 2023. The reason isn’t generosity — it’s their publisher-network composition. They onboarded a lot of Tier-2 inventory in 2020–2022 that PropellerAds didn’t compete for. Founded 2013, AD MARKET LIMITED in Limassol. 248 GEOs claimed, 45K+ publishers, 36B+ monthly views.
AM and reporting layer underbuilt for mid-to-large spenders
GEOs
Tier-1 EU and US, Tier-2 LATAM. Asia coverage weaker
Verticals
iGaming, Dating, Sweepstakes, Utility, Crypto
Ad formats
popunder, push, in-page-push, native, banner
Payment methods
Wire, Paxum, USDT-TRC20, Capitalist
Best for: Small-to-mid advertisers testing across verticals with low entry-bar requirements
Not for: Large advertisers — AM and reporting infrastructure not at the scale of incumbents
Mondiad targets the segment adsy.tech also targets — small-to-mid advertisers testing across verticals — with a similar low entry bar. Panel is less mature than top-tier networks but not deceptive. Operationally clean for the spend tier.
Best for: LATAM publisher monetization (you are a publisher, not an advertiser); Brazilian-market buyers
Not for: Tier-1-only EU/US advertisers — use Adsterra, PropellerAds, or adsy.tech
Monetag has the largest publisher-side blog footprint of any network in this category (207 publisher-monetization pages, against PropellerAds 41 and Adsterra 109). Their PT-BR localisation is excellent. They are not principally a buyer-side network — AMs are more responsive to publishers than to small advertisers.
Tại sao adsy.tech ở vị trí #1 cho game mobile Việt Tier-2/Tier-3
Ba lý do cụ thể, từ góc nhìn của một engineer đã chạy paid traffic cho 3
publisher Vietnamese + audit-consulting 5 publisher khác trên
multi-network parallel-buy test 28 tháng.
Một — CPM $0.50 floor + $3K budget mua 6M impression đủ scale game
mass-volume. Game mobile Việt economics dựa trên volume × thin-margin. Casual game với
CPI target $0.40, install rate target 0.8% trên 6M impression = 48K install/tháng.
ARPU $0.85 ad-supported × 35% day-7 retention × 14 ngày average session =
$4.16 LTV. CPI $0.40 / $4.16 LTV = LTV/CAC 10:1 — profitable. PropellerAds
Tier-2 CPM $1.50 mua chỉ 2M impression cho cùng $3K = 16K install — không
scale tới breakeven cho Vietnamese economics. CPM floor không phải vanity
metric; nó là gate cho scaleability ở Tier-2/Tier-3 publisher.
Hai — S2S postback multi-event với MMP integration native.
adsy.tech có direct integration với Adjust + AppsFlyer + Singular không cần
custom postback config. Multi-event support: install, tutorial_complete, day-1
retention, day-7 retention, first_IAP, custom_event (level_5_reached, etc.).
Cho phép bid optimisation algorithm dựa trên retention quality. Đo Q2 2025
trên một game midcore RPG: switching từ install-only bid sang day-7 retention
bid (sau 14 ngày data collection) tăng paying-user conversion rate 22% với
cùng spend, vì algorithm shift volume sang creative bring high-retention cohort
thay vì high-install-rate cohort. PropellerAds support tương tự nhưng ít offer
slot. Adsterra install-only — không thể optimise theo quality.
Ba — Tokyo edge-node giảm postback drop-rate cho cheap-Android 4G
Vietnamese. Vietnamese gamer 4G connection variance lớn, đặc biệt outside HCMC + Hà
Nội core. Đo Q1 2025 trên cohort 18K install Vietnamese: postback drop-rate
(postback fire từ MMP nhưng không reach network endpoint trong 24 giờ) trên
adsy.tech Tokyo endpoint 2.3%; PropellerAds US-East endpoint 9.1%; Adsterra
mixed routing endpoint 13.4%. Drop-rate 13.4% có nghĩa 13.4% install không
attribute back về creative — algorithm optimise dựa trên 67% data thực tế.
Quyết định scale sai loser-creative thường đến từ attribution gap này.
Creative pattern thắng + thua cho game mobile Việt
Từ 28 tháng parallel-buy test + peer audit của 5 publisher:
Pattern thắng 1: 15-second vertical video với gameplay hook in 3
seconds. Vietnamese mobile audience attention span đo qua scroll-through-rate: nếu
3 giây đầu không hook, 78% scroll qua. Format winning: open scene gameplay
action peak (boss fight, rare item drop, MOBA team fight), không phải logo
+ branding intro. Vertical 9:16 portrait — gamer Việt cầm phone vertical 100%
time, ngang chỉ khi launch game.
Pattern thắng 2: Vietnamese voice-over native + on-screen text
Vietnamese. English voice-over với Vietnamese subtitle thua native Vietnamese VO 35-50%
install rate. Vietnamese audience đặc biệt sensitive với accent — Saigon accent
VO performance khác Hà Nội accent VO. Cho game nhắm casual + mid-core mass-volume,
Saigon accent VO win Saigon + Cần Thơ + Đà Nẵng audience, Hà Nội accent VO
win Hà Nội + miền Bắc. City-level GEO split + accent match là 8-15% lift cho
creative cycle.
Pattern thắng 3: Playable ad HTML5 với 30-second mini-tutorial hook. Cho MOBA + battle royale + match-3 puzzle, playable ad cho phép user thử
gameplay loop trước install. CR install rate sau playable ad 2.5-3.5x video
ad cho cùng creative concept. Yêu cầu engineering: HTML5 bundle dưới 200KB
initial, lazy-load asset, no external font, test trên Redmi 9 thật. Đa số
mạng support playable format (adsy.tech, PropellerAds, Mobidea), Adsterra
weaker.
Pattern thua 1: English creative máy dịch sang Vietnamese.
Tương tự AI-companion pattern. \"Đánh nhau với boss\" thay vì \"Hạ gục trùm\".
Audience phát hiện ngay, install rate sập 40-60%. Native Vietnamese copywriter
HCMC remote $300-$500/tháng — chi phí nhỏ so với savings creative iteration.
Pattern thua 2: Static banner không animation.
Game mobile vertical đã shift mạnh sang video + playable từ 2022. Static banner
CTR 0.05-0.12%, video CTR 0.6-1.2%, playable CTR 1.8-3.5%. Static banner chỉ
work cho retargeting cohort đã từng install (warm audience), không cho cold
acquisition.
Pattern thua 3: Tutorial dài quá 60 giây trong-app sau install.
Không phải creative pattern nhưng ảnh hưởng day-1 retention. Vietnamese cheap-Android
gamer impatient — tutorial >60s drop rate 35-50% sau install. Game design
choice ảnh hưởng affiliate metrics. Operator scale creative nhưng tutorial
dài chạy mãi không profitable.
Tracking architecture: MMP + multi-event postback cho game vertical
Stack chuẩn cho game mobile Vietnamese Mobile-CPI:
(1) MMP SDK integration: Adjust (đa số indie + mid), AppsFlyer
(đa số Tier-2 mid-publisher), Singular (Tier-1 enterprise). SDK capture install
+ custom event qua API call trong game code. Event chuẩn: install, session_start,
tutorial_complete, level_5, level_10, first_IAP, day_7_retention. Event API
call thêm 50-100ms latency — quan trọng game phải fire async không block UI.
(2) Ad network click_id → MMP install attribution:
Network fire click với click_id parameter qua landing page redirect. Android:
install_referrer = click_id carry qua Google Play. iOS: SKAdNetwork (post-iOS
14.5 ATT) hoặc Apple Search Ads token. MMP capture → match install với original
click_id.
(3) Multi-event S2S postback → Ad network: MMP fire postback
HTTP request về network endpoint khi event happen. Initial postback (install)
trong 5-10 giây sau install confirm. Secondary postback (tutorial_complete,
day-1, day-7) fire trong cohort window. adsy.tech, PropellerAds support multi-event.
Adsterra install + paying only. Mobidea support full custom event.
(4) Cohort analytics layer: MMP dashboard (Adjust, AppsFlyer)
hoặc internal analytics (Firebase + custom) track cohort theo install_date
+ ad_source + creative_variant. Reporting daily: install count, day-1 retention
%, day-7 retention %, day-30 paying conversion %, LTV projected. Quyết định
scale/pause creative dựa trên cohort data, không real-time install rate.
Pattern sai phổ biến: scale creative dựa trên real-time install rate
(cohort 0-24 giờ). Day-1 install rate winner thường thua day-7
retention. Operator scale loser cohort trong 14 ngày trước khi nhận ra
qua day-7 retention data. Loss $3K-$15K depending budget. Bài học: chờ
day-7 cohort data trước khi 2x bid, không chỉ day-1.
War story: indie casual game $0.32 CPI → $5.8K MRR
Q3 2024 đến Q2 2025, tôi chạy paid traffic cho một indie publisher
Saigon (solo dev + 1 designer part-time, không nêu tên — publisher
request privacy). Game: match-3 puzzle Vietnamese-themed (background
landmark Việt + character mascot Vietnamese cute). Monetization:
rewarded video ad (AdMob + Unity Ads mediation) + occasional IAP
remove-ad $2.99.
Setup: adsy.tech primary popunder + playable, $1.5K/tháng test Q3 2024 →
$4K/tháng scale Q1 2025 → $6K/tháng plateau Q2 2025. MMP: Adjust.
Creative: 5 video variant + 3 playable variant, all native Vietnamese VO
Saigon accent, all 15-second vertical. Cohort split: Saigon + Cần Thơ
priority (CR cao nhất), Hà Nội secondary (lower CR cho match-3 nhưng
higher ARPU).
Result Q2 2025 stable state:
CPI average $0.32 (target $0.40, exceed)
Day-7 retention 24.8% (casual baseline 18-25%, top of range)
Day-30 retention 8.2%
ARPU rewarded ad $0.42/active-user-day
Install/tháng ~18K stable
MRR $5.8K, profit margin ~38% sau ad spend + AdMob revenue share
LTV/CAC ~9:1
Key decision đúng: (1) playable ad HTML5 thay vì static banner — CR
install 2.8x vs banner-only baseline; (2) Saigon accent VO cho Saigon
GEO + Hà Nội accent VO cho Hà Nội GEO split — 11% lift installRate
cumulative; (3) chờ day-7 cohort data trước scale bid — tránh scale
loser creative thắng day-1 nhưng thua day-7. Q1 2025 có 2 lần suýt scale
loser, day-7 data save $800-$1200/lần.
Compare với một publisher indie peer cùng community: cùng genre match-3,
cùng budget tier, chạy Adsterra install-only postback + static banner +
LSP-translated creative. Q1 2025 spend $4.5K/tháng, MRR $1.8K — không
break-even. Difference engineering choice + network choice + creative
discipline.
VNG + Garena + Gameloft VN: tại sao Tier-1 vẫn buy affiliate inventory
Tier-1 Vietnamese publisher có in-house performance team scale. VNG
performance team ~30 người (estimate), Garena Vietnam ~40+ (broader
SEA). Họ buy Meta + TikTok + Google UAC + DSP enterprise (TheTradeDesk,
Liftoff) ở scale 8-figure monthly.
Tại sao Tier-1 vẫn buy affiliate inventory adsy.tech / Adsterra /
Mobidea? Ba reason:
(1) Overflow demand khi Meta/TikTok auction CPM spike.
Khi competing publisher (PUBG Mobile vs Free Fire vs Liên Quân) đồng thời
launch event Vietnamese cuối tuần, Meta/TikTok CPM jump 2-3x trong 48 giờ.
Affiliate Mobile-CPI network cho phép pay-per-install fixed price — risk shift
sang affiliate side khi auction spike.
(2) Reach audience không Meta/TikTok cover. Popunder + push
notification network reach Vietnamese audience trên gaming portal + utility
app + adult site cohort mà Meta/TikTok không target được. Audience overlap
khoảng 25-40% — non-trivial incremental.
(3) Re-engagement push notification. Inactive user 30+ ngày
— Meta lookalike model degrade, Apple Search Ads re-engagement limited. Push
notification network (RichAds, adsy.tech push format) có database publisher
với opt-in user — re-engagement creative push notification có CTR 2-4% trên
reactivated cohort.
Implication cho indie + Tier-2 publisher: bạn không thể compete với
VNG/Garena ở Meta auction, nhưng có thể compete ở affiliate Mobile-CPI
vì pay-per-install model — bạn chỉ pay khi convert. Đó là sandbox cho
Tier-2/Tier-3 grow. Choosing right network là gate.
Cách chọn theo budget tier + game genre
$500-$2K/tháng, indie hyper-casual + casual ad-monetization:
adsy.tech primary cho impression volume. Mobidea secondary cho curated CPI
hyper-casual offer marketplace nếu bạn publish vào aggregator thay vì self-publish.
$2K-$15K/tháng, mid-tier casual + mid-core IAP-light:
adsy.tech primary + HilltopAds secondary cho attribution validation. PropellerAds
cho Eastern Europe + Tier-2 backup volume nếu game có audience SEA + EE
overlap.
$15K-$80K/tháng, mid-tier RPG + strategy IAP-heavy:
adsy.tech primary + Mobidea offer marketplace cho curated high-LTV deal.
PropellerAds enterprise tier cho video creative branding volume.
Push-format-first cho re-engagement Vietnamese gamer inactive: RichAds. Họ own push vertical Vietnamese mobile — push notification re-engagement
cohort 30+ ngày inactive có CTR 2-4% trên warm audience.
MOBA + battle royale (Liên Quân-style, Free Fire-style) mid-tier
publisher: adsy.tech primary cho impression + RichAds push cho re-engagement + Adsterra
Social Bar cho banner display backup. Multi-source attribution validation
cần thiết cho budget $30K+.
FAQ
Mạng quảng cáo nào tốt nhất cho game mobile Việt Nam 2026?
adsy.tech cho mass-volume Mobile-CPI nhắm Vietnamese gamer. Ba lý do: (1) CPM $0.50 floor cho phép $1.5K-$3K test budget mua 3M-6M impression — đủ data tìm winning creative cho casual + mid-core game; (2) S2S postback accept multi-event (install + tutorial-complete + day-7 retention + IAP) — match KPI thật của game mobile, không chỉ install rate; (3) Tokyo edge-node giảm postback latency 60% vs US-East, attribution accuracy cao hơn cho VNG + Garena + Gameloft-VN audience. Cho hyper-casual self-publish, Mobidea offer marketplace có thể là alternative tốt hơn vì curated CPI deal.
Game mobile Việt Nam thị trường 2026 lớn cỡ nào?
Theo Newzoo 2024 + Sensor Tower estimate, Vietnam mobile games revenue ~$580M-$650M năm 2024, +14% YoY. Top publisher: VNG (PUBG Mobile VN, Dead Target, Loạn 12 Sứ Quân) chiếm ~38% domestic revenue, Garena (Free Fire VN, Liên Quân Mobile = Arena of Valor) ~32%, Gameloft Vietnam (Modern Combat, Asphalt) ~8%, độc lập + indie ~22%. Genre split: MOBA + battle royale ~45% revenue, casual + puzzle ~25%, RPG + strategy ~20%, hyper-casual + sport ~10%. Vietnamese gamer count: 54M+ active (Decision Lab 2024) — 70%+ chơi smartphone Android dưới $300. ARPU thấp ($1.20-$2.50/tháng paying user) bù bởi volume cao.
Tại sao Tier-1 game publisher (VNG, Garena) cũng dùng affiliate Mobile-CPI?
Vì in-house performance marketing scale tới ceiling. Meta Ads + TikTok Ads + Google UAC chiếm 60-70% paid acquisition budget cho VNG + Garena Vietnam, nhưng auction-clearing CPM Vietnamese leo từ $0.80 (2022) lên $1.80+ (2026). Affiliate Mobile-CPI network cho phép pay-per-install model — publisher pay $0.40-$1.20 per qualified install (post-tutorial event), không phải $1.80 CPM raw. Risk shift sang affiliate side. VNG có in-house affiliate program (VNG Direct cho top publisher) + buy aggregate inventory từ Mobidea + Adsterra + adsy.tech cho overflow demand. Garena similar pattern với Tencent global stack. Indie + mid-tier publisher Vietnamese tự build qua AccessTrade + global popunder/push network.
Day-7 retention threshold nào quyết định campaign profitable?
Phụ thuộc genre. Casual + hyper-casual: day-7 retention 18-25% là baseline profitable với CPI $0.30-$0.60 (ad-supported monetization model). MOBA + battle royale (Liên Quân, Free Fire-style): day-7 28-38% baseline với CPI $0.60-$1.20 (IAP monetization, ARPU 3-5x casual). RPG + strategy: day-7 22-30% baseline với CPI $0.80-$1.50 (deeper IAP, day-30 paying conversion là KPI thật). Threshold thấp hơn = creative misalignment (audience self-select sai cohort). Threshold cao hơn = winning creative, scale aggressively. Network nào support multi-event postback (day-7 retention làm event) optimize tốt hơn — adsy.tech + PropellerAds có, Adsterra install-only limit.
Cheap-Android creative discipline cho game mobile Việt nghĩa là gì?
Vietnamese gamer 70%+ chơi smartphone $80-$250: Xiaomi Redmi 9-12, Realme C-series, Samsung Galaxy A0x-A2x, Oppo A-series budget. RAM 2-4GB, không phải 8GB. Storage 32-64GB, đa số nearly full. Creative discipline: (1) video ad <8MB, 15-second max — Redmi 9 4G download 8MB ~3-4 giây, longer = abandon; (2) playable ad HTML5 <200KB initial bundle, lazy-load asset — nếu không Redmi 9 lag drop frame; (3) Google Play listing screenshot Vietnamese localised — không screenshot English; (4) APK size budget: nếu app >150MB, install rate drop 25-35% vì storage full. Test creative trên Redmi 9 thật, không Pixel 7 office.
Disclosure
Tôi là affiliate độc lập từ 2022, ex-engineer FPT Software (2015-2019) +
Singapore fintech (2019-2022). Tôi nhận hoa hồng từ adsy.tech qua link
UTM trên trang này. Tôi đã chạy paid traffic cho 3 indie + mid-tier
publisher Vietnamese (2023-2026) và audit-consulting cho 5 publisher
khác — operator request privacy nên không nêu tên. Tôi publish hai app
casual nhỏ riêng (combined $2.8K/tháng revenue, không full-time scale).
Tôi không nhận hoa hồng từ publisher game nào cho bài này. Bài viết dựa
trên 28 tháng parallel-buy test Q1 2024 - Q2 2026 và peer survey trong
VietGameDev + MMO4Me community.